What is the best way to promote this fantastic piece of new technology? A stretched anus of course!

Can’t believe nobody spotted the Goatse connection before publishing it.  Maybe it is just me, latching on to old internet memes years too late. Made me chuckle though.

Doug Lombardi, Marketing VC for Valve stated the following:

“We’ve had many creative kick-off meetings with agencies over the years, and you’d be shocked by the treatments that have come back. Copycat treatments. Cliché treatments. Treatments that reveal the agency wasn’t listening in the initial meeting.”

I love this quote. It says alot about how the traditional agency system can just fail to deliver, but it also says alot about nurturing your own in-house creativity. This is easer said then done, especially when you company is Valve, but sometimes the people who know your product the best are the best suited to communicate it’s benefits.

Have a read of more of what Doug says about this process here .

Alun Bestor, the dude behind Boxer has put a lot of love into it and it shows. From the friendly and helpful tone of the website, to the focused interface of the app itself. Everything does exactly what you expect it too from an interface point of view.  But, don’t worry if you enjoy a good settings tweak (and who does not enjoy a bit of that of a weekend) there are still loads to set up yourself if you are that way inclined.

Back in the day, DOS was hard enough to get games configured and running natively. Having a separate floppy boot disk for every game was quite common. I am sure that my passion for computers was cemented by editing Autoexe.bat and Config.sys files to free up as much conventional memory as possible….*sigh* everything is just too easy these days!

I have been a Mac user for well over 10 years now, but, the DOS games of the early 1990′s still have a special place in my heart. They shaped and informed what I liked about games, and the titles from these formative years still influence my choices today.

Take X-Wing as an example, it looks and sounds dated now, but it was still one of the most immersive games I have played. Every mission was well paced and scripted. it felt like you were influencing an evolving space battle.

Compare that to something like Modern Warfare. The world is going to shit around you as the might of the US Military rains down, but it never feels like you are there. Sure, you are watching it, but you can’t influence it. You can’t develop your own ‘mini-narrative’ around what is happening you just have to suck it up. X-Wing never treated you as a camera for viewing amazing visuals, it want you to shape what you saw. This is still one of the qualities I look for in games today. You also have to love the warming ‘parp’ of an old SoundBlaster Pro card too!

Decent, Transport Tycoon, SimCity 2000, Rise of the Triad, Terminal Velocity, Sam and Max. I lost my of my teenage years to all these titles and more. I am looking forward to getting reacquainted with them via this great little app over the coming weeks.

Download Boxer here. It even comes with four game demos to try out, in true Shareware style!

I’ll also be interested in finding out what you will be playing on it.

From the deep blue of the glaciers, to the beautifully bleak lava fields we were struck by just how alien every vista which opened up to us looked. For example when taking a modified jeep across the glacial moraine of Thorsmork Valley, for almost 2 hours the only colours the landscape provided were white and deep black. Just an amazing place. I will let the pictures do the talking.

P.S. – oh yeah we did see the Northern Lights, but due to that damn Mega Moon on saturday we did not get to see them in all their glory. Just another reason to go back.