GRAPHIC DESIGN & WEB DESIGN by GAZ BATTERSBY

In my role as Creative Comms Manager I wanted to give Leeds University Union a modern and exciting image, as well as subtly illustrating how the Union has presence and influence that extends further than their building, onto campus and beyond into the city of Leeds itself.

The sign is sprayed polystyrene, mounted on a brushed Perspex frame. I wanted to build the sign for real to give it a sense of solidity and location, rather than reproduce it in a 3D package.

The project also featured images of real students. The resulting photos are a really natural and honest set of images, that provide a great counter to the safe and corporate imagery of students by the University. Featuring models of all ages and ethnicities we were able to demonstrate the diversity of our organisation.

These images have been used for various publications and promotional material, and provide a strong and visually challenging visual style for the union.