Client: Leeds University Union

Project: Brand awareness & perception exercise

Details: Concept / Art Direction / Project Managment / Print

Project notes: In my role as Creative Comms Manager I wanted to give Leeds University Union a modern and exciting image, as well as subtly illustrating how the Union has presence and influence that extends further than their building, onto campus and beyond into the city of Leeds itself.

The sign is sprayed polystyrene, mounted on a brushed Perspex frame. I wanted to build the sign for real to give it a sense of solidity and location, rather than reproduce it in a 3D package.

These images have been used for various publications and promotional material, and provide a strong and visually challenging visual style for the union.